Momentum, Innovation… and a Europe That Finally Builds Together
Date:
Feb 6, 2026
When I first heard about EU-INC, I felt two things at the same time. I was optimistic because the idea of a single European company form could finally let founders incorporate once and scale across the entire continent. I was also realistic, because this is Europe with its twenty seven languages, twenty seven tax codes and twenty seven opinions.
But after speaking with Greta Koch and Iwona Anna Biernat on LuminaTalks, something clicked for me. EU INC is not a dream. It is a signal. It is Europe saying that we can compete if we choose to build together.
More than eighteen thousand companies, representing close to one million employees, already support the proposal. That is not lobbying. That is momentum.
The Dream We Cannot Ignore
Imagine a Europe where you can register your company online in a few minutes, and that registration works automatically in every member state. You could raise funding in Berlin, hire talent in Madrid, and open an office in Helsinki, all under one legal framework.
That is the promise of EU INC, also called the twenty eighth regime. It is a digital first, pan European system that cuts through red tape and finally delivers the single market that founders have been promised for decades.
As Greta Koch said during our conversation,
“The twenty eighth regime means one European company form, the same rules whether you start in Austria or Estonia.”
It sounds simple. It sounds logical. In Europe, it is nothing short of revolutionary.
European founders are not short on creativity. They are short on time. Every hour spent on paperwork is an hour not spent building. Europe does not need more slogans. It needs speed and structure that scales.
The Reality Check
Of course, this is where reality enters the room. Getting twenty seven countries to agree on one system is not easy. It is like asking a family of twenty seven to share a single streaming account. Everyone wants their own settings and their own approach.
The cultural and political differences are real. Sometimes Brussels feels like a maze designed by people who have never tried to build a company inside it.
Yet I remain optimistic. The support behind EU INC continues to grow. Thousands of founders are saying the same thing. They want less friction and more focus. They want one framework that lets them grow. That is momentum. And momentum matters, because the longer Europe waits, the harder it becomes to keep pace with the United States, China or India. These regions scale continents. We still scale spreadsheets.
The Conversation That Stayed With Me
One moment in the recording made me smile. Iwona laughed and said, “Kevin, that is a controversial question.” She was right, but that is exactly why LuminaTalks exists. It is not meant to be polite. It is meant to be honest.
We explored whether EU INC is truly possible or simply another political story that sounds good but never becomes reality. Iwona said something that stayed with me.
“EU INC is not about creating something new for the sake of it. It is about removing friction so talent can finally compete on equal footing.”
That single line captures the heart of the proposal. Under all the policy language, this is about freedom. The freedom to build.
