EU-INC: Momentum, Innovation… and a Europe That Finally Builds Together

After speaking with Greta Koch and Iwona Anna Biernat on LuminaTalks, something clicked for me. EU INC is not a dream. It is a signal. It is Europe saying that we can compete if we choose to build together.

More than eighteen thousand companies, representing close to one million employees, already support the proposal. That is not lobbying. That is momentum.

The Dream We Cannot Ignore

Imagine a Europe where you can register your company online in a few minutes, and that registration works automatically in every member state. You could raise funding in Berlin, hire talent in Madrid, and open an office in Helsinki, all under one legal framework.

That is the promise of EU INC, also called the twenty eighth regime. It is a digital first, pan European system that cuts through red tape and finally delivers the single market that founders have been promised for decades.

As Greta Koch said during our conversation,

“The twenty eighth regime means one European company form, the same rules whether you start in Austria or Estonia.”

It sounds simple. It sounds logical. In Europe, it is nothing short of revolutionary.

European founders are not short on creativity. They are short on time. Every hour spent on paperwork is an hour not spent building. Europe does not need more slogans. It needs speed and structure that scales.

The Reality Check

Of course, this is where reality enters the room. Getting twenty seven countries to agree on one system is not easy. It is like asking a family of twenty seven to share a single streaming account. Everyone wants their own settings and their own approach.

The cultural and political differences are real. Sometimes Brussels feels like a maze designed by people who have never tried to build a company inside it.

Yet I remain optimistic. The support behind EU INC continues to grow. Thousands of founders are saying the same thing. They want less friction and more focus. They want one framework that lets them grow. That is momentum. And momentum matters, because the longer Europe waits, the harder it becomes to keep pace with the United States, China or India. These regions scale continents. We still scale spreadsheets.

The Conversation That Stayed With Me

One moment in the recording made me smile. Iwona laughed and said, “Kevin, that is a controversial question.” She was right, but that is exactly why LuminaTalks exists. It is not meant to be polite. It is meant to be honest.

We explored whether EU INC is truly possible or simply another political story that sounds good but never becomes reality. Iwona said something that stayed with me.

“EU INC is not about creating something new for the sake of it. It is about removing friction so talent can finally compete on equal footing.”

That single line captures the heart of the proposal. Under all the policy language, this is about freedom. The freedom to build.

Greta spoke like someone trying to fix the system from within. Iwona represented the builders on the outside, the founders and operators who face friction every day. Together they reminded me why I started LuminaTalks. I wanted to bring policy and innovation into the same room, without filters, without buzzwords and without the walls that usually separate these worlds. If we fail to do that, Europe will continue creating ideas that others will commercialise.

Momentum and Innovation

At the end of our episode, I asked both guests one final question. “If you had to describe EU INC with one word, what would it be?”

Iwona thought for a moment and said “Momentum.” Greta followed with “Innovation.”

I could not have scripted that moment better.

Momentum without innovation becomes noise. Innovation without momentum remains theory. When the two align, things begin to move. That is when change happens.

This is the message I want to leave you with. Whether you are a founder, an investor or a policymaker, we are all part of the same story. Europe does not need another grant or programme. Europe needs momentum and innovation working together.

If eighteen thousand companies can already align on this, imagine what happens when the rest of us join the conversation.

So here is my ask.

Talk about EU INC. Bring it up in meetings. Mention it at events. Ask your representatives where they stand. Because the moment we turn awareness into action, Europe stops being twenty seven markets and becomes one ecosystem.

🎧 Listen to the full episode of LuminaTalks with Greta Koch and Iwona Anna Biernat on Spotify (https://open.spotify.com/episode/468uFJvwXU4CyXYOZmnGLf?si=e055fe405e4a4595) or Apple Podcasts.

📺 Watch it on YouTube: https://youtu.be/rpN40yPM1g4?si=kWFYviOQHb5BvgsJ

If this story resonates, share it. Not for clicks, but for momentum. Because momentum creates conversation. And conversation drives innovation.